What is RealEye.io?
RealEye.io is an innovative online webcam eye-tracking platform designed for researchers and analysts. It revolutionizes data gathering by providing real-time eye-tracking studies that reveal precise insights into user engagement and attention patterns. The platform features a user-friendly interface, advanced tracking capabilities, and robust analytics tools. It's ideal for UX designers, market researchers, and product evaluators seeking to understand consumer behavior and improve user experiences.
How to use RealEye.io?
Using RealEye.io is straightforward. First, create a study by defining your objectives and target audience. Next, integrate the webcam to track participants' eye movements as they interact with your content. The platform automatically captures this data, generating heatmaps and gaze plots. Finally, analyze the visualizations to gain actionable insights that inform your design and marketing decisions.
Core features of RealEye.io?
- Real-time eye tracking for instant analysis and adjustments
- Heatmaps and gaze plots to visualize engagement patterns
- Customizable studies with flexible participant demographics
- Cross-platform compatibility for research anywhere
- Seamless integration with existing research tools

