What is TrueROAS?
TrueROAS is an AI-powered ad attribution platform designed specifically for eCommerce businesses. This innovative tool enables precise tracking and optimization of advertising spend, providing actionable insights that drive return on ad spend (ROAS). By leveraging advanced machine learning algorithms, TrueROAS identifies the most effective ad channels and campaigns, ensuring every dollar spent on advertising yields maximum returns. Whether you operate a small online store or manage a large-scale eCommerce operation, TrueROAS simplifies complex ad attribution tasks, helping you make informed decisions that boost sales and enhance customer engagement.
How to use TrueROAS?
Using TrueROAS is straightforward. First, integrate the platform with your existing advertising channels and eCommerce store. The AI automatically tracks customer journeys across multiple touchpoints, attributing conversions to specific ads, campaigns, and channels. The system continuously analyzes performance data, generating real-time reports and recommendations. You can access detailed dashboards showing which ads drive the most revenue, allowing you to optimize your budget allocation and scale successful campaigns while pausing underperforming ones.
Core features of TrueROAS?
- Advanced Attribution Modeling: Utilizes machine learning to accurately attribute conversions across multiple touchpoints, going beyond last-click attribution
- Real-time Performance Tracking: Provides instant insights into campaign performance, allowing for immediate optimization decisions
- Multi-channel Integration: Seamlessly connects with major advertising platforms, eCommerce stores, and CRM systems for unified data analysis
- Customizable Reporting: Generate tailored reports focusing on metrics that matter most to your business, including ROAS, conversion rates, and customer lifetime value
- Predictive Analytics: Forecasts future campaign performance and identifies emerging trends to help you stay ahead of the competition

