What is Comtura?
Comtura is an AI-powered sales call data entry solution designed to automate the manual process of recording sales interactions into CRM systems. This innovative tool eliminates time-consuming data entry tasks, reduces human error, and provides sales teams with instant access to accurate call information. By seamlessly integrating with popular CRM platforms, Comtura transforms how sales organizations capture, organize, and utilize customer interaction data, enabling teams to focus on closing deals rather than administrative work.
How to use Comtura?
Using Comtura is straightforward and requires minimal setup. First, install the Comtura application and connect it to your existing CRM system through a simple API integration. During sales calls, Comtura automatically records and transcribes conversations in real-time. After the call ends, the AI analyzes the transcript to extract key information including contact details, discussed products, pain points, and agreed-upon next steps. This data is then automatically populated into the appropriate fields in your CRM, creating a complete and searchable record of every interaction. Sales representatives can review and edit the auto-populated information before saving, ensuring accuracy while maintaining workflow efficiency.
Core features of Comtura?
- Real-time call transcription with speaker identification, capturing every detail of sales conversations
- Intelligent data extraction that identifies and categorizes key information such as contact details, product interests, and action items
- Seamless CRM integration with Salesforce, HubSpot, Pipedrive, and other major platforms through native connections
- Customizable data mapping allowing teams to define which information gets captured and where it appears in the CRM
- Advanced analytics dashboard providing insights into call patterns, sales performance, and team productivity metrics

